Here’s the TL;DR for those of you overpaying your agency to run ads for you:
1) Research your market.
2) Use your research to create content. Socials, email, etc.
3) Deliver your content regularly to the digital assets you’ve accumulated and to your target market.
4) Run ads from that content to the market you researched.
5) Collect digital assets such as emails, likes, etc.
6) Rinse, repeat.
If you suck at any of the above, you probably need to hire someone. But don’t let some fool convince you that you can’t create lasting and important content that brings people in your space. Be yourself, be consistent, pivot when necessary and take risks.
Thanks for listening. If you want me to expand on any of these subjects, let me know and I’ll write more on them. Maybe I’ll do some videos.
Photo from Aposto, a fine dining restaurant in Des Moines, Iowa.